Clothing, including footwear, worn for sport or physical activity is known as sportswear or activewear. For practical, comfort, or safety reasons, sport-specific apparel is used for most sports and physical activities. Gym pants should only be used for light exercises like lifting weights, not for running or squash.
Tracksuits, shorts, T-shirts, and polo shirts are common sportswear items. Swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing), and leotards (for gymnastics) are examples of specialized clothing (for gymnastics). Trainers, football boots, riding boots, and ice skates are examples of sports footwear. Bikinis and some crop tops, as well as undergarments like jockstraps and sports bras, are examples of sportswear. Sportswear can also be worn as a casual fashion item.
Clothing, including footwear, worn for sport or physical activity is known as sportswear or activewear. For practical, comfort, or safety reasons, sport-specific apparel is used for most sports and physical activities. Shorts, tracksuits, T-shirts, tennis shirts, and polo shirts are common sport-specific clothes. Wet suits, salopettes, and leotards are examples of specialized clothing. Trainers are a type of sports footwear. Underwear such as the jockstrap and sports bra are also included. Sportswear can also be worn as a casual fashion item. Athletes in most sports wear a mix of different kinds of apparel, such as athletic shoes, pants, and shirts. Protective equipment, like helmets or American football body armor, may be required in various sports.
Another American sportswear firm, Under Armour, focuses on sports, casual clothing, and footwear. Under Armour, a premium sportswear manufacturer with its headquarters in Baltimore, Maryland, has advanced significantly over the previous ten years. It has a well-known association with NBA superstar Stephen Curry. He may be described as the "face of their footwear line" in his own words. Due to its steadfast efforts to use sports technology to elevate the sportswear experience, Under Armour has achieved success in the sports industry. At CES in 2018, Under Armour unveiled a few pairs of smart running sneakers. A Bluetooth module, accelerator, and gyroscope are all included into each pair of shoes.
The third-largest sportswear manufacturer in the world is PUMA. Adolf Dassler's brother Rudolf Dassler launched the business in 1948. (founder of Adidas). In 1924, the two brothers collaborated to form Gebrüder Dassler Schuhfabrik, or Dassler Brothers Shoe Factory. Later, in 1948, the two brothers came to an agreement to divide the business into two independent companies, Adidas and Puma. Since that time, Herzogenaurach, Germany, serves as the headquarters for both businesses. 2017 saw Puma sign Indian captain Virat Kohli to a contract for about Rs 110 crore (Highest valued deal for an Indian sportsperson). Bollywood star Kareena Kapoor Khan has been appointed as PUMA's new brand ambassador for 2020.
Since 2005, Reebok has become an Adidas subsidiary. The company, originally known as J.W. Fosters & Sons and subsequently known as Reebok, started off making spiked running shoes for sportsmen in England. Reebok has seen a sharp decline in brand value in India, although the majority of Indians still choose it as their go-to brand. One of the most recognisable figures in Indian sports history is MS Dhoni. In what is referred regarded be the most famous historical incident in Indian sports, he had the Reebok brand on his bat.
Lotto is an Italian sportswear company that produces athletic and everyday clothes as well as footwear. More than 110 different nations get product distribution from the company. In the quickly developing Indian Sports Economy, Lotto declared in December 2018 that it intended to expand to tier 2 cities and double the number of storefronts in India.
The second-largest sportswear producer in the world is Adidas. It is a German firm that began by designing shoes. Although many people think Adidas means "All Day I Dream About Sports," it is just the name Adolf Dassler combined (Adidas founder). Das and Adi (from Adolf) (from Dassler).
Despite the fact that India has been a particularly risky market for Adidas, the business remains optimistic about the future of the nation. Since 2015, the well-known Indian actor Ranveer Singh has served as the company's brand ambassador. While playing cricket in his later years, Indian legend Sachin Tendulkar also promoted Adidas. In 2006, when Reebok was India's top sportswear brand, the business bought it. They jointly own almost 700 shops throughout the nation.
Based in Jalandhar, Punjab, India, Nivia Sports is a maker of sporting goods. The business also manufactures its range of sportswear in many industries. The initials of Nihal Chand Kharbanda and Vijay Kharbanda, co-founders of Nivia Sports, are combined to form the name "Nivia": "NI" from Nihal and "VI" from Vijay.
American company Skechers produces both casual and athletic footwear. The company's corporate offices are in Manhattan Beach, California. In April 2018, Skechers debuted its first marketing campaign starring female wrestler Ritu Phogat, former Women's National Basketball team captain Akanksha Singh, cricketer Shubman Gill of India's U-19 World Cup team, and footballer Sumit Rathi of India's U-17 squad.